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Seize the Remnant
If my career in IT hadn't taken off, I remain convinced that I would have
set up a rug shop called Carpet Diem. I'm a big fan of shops with quirky names (Curl Up and Dye, Tanz-in-'ere, and a second hand clothes shop in New
Zealand I once saw called Frock of Ages).
While quirky is good for shop names, over-statement is bad - you know the
sort - Tile Kingdom, World of Fish, Internet World(!) and the like. It strikes me, and others at Sense, that the web is full of such overstatement,
none more so than WEBTWOPOINTZERO: "Church puts faith in Web 2.0", "Web 2.0 is present tense, not future", "Web 2.0 ate my hamster". OK, I made that
last one up, but it's only a matter of time...
A wise man (our MD) once said "Getting excited about Web 2.0 means you
weren't paying enough attention the first time round", which pretty much makes my point for me. Our recent award proves that we know what we're
doing, without needing to re-brand ourselves Sense 2.0 and spray-paint ourselves blue. We use modern web techniques where appropriate, where it
adds to the user experience, without compromising usability, security, accessibility or cost of development. Our stand at this year's Internet
World said a lot of things about our company, but I still feel it all comes back to our basic strap line we've had since the halcyon days of Web 1.0 -
creative thinking, proven technology.
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